The music in the film helps drive the story forward, allowing the audience to anticipate what will happen, evoke an emotional response or simply support the audience‘s transition between scenes. Think about what mood you want to create in your film. Is it calm/exciting/ empowering etc.? When telling a story, choose music that moves the plot along, heightens emotions, and plays a part in the storytelling.

Then start searching for a song before you start editing the video. It is much easier to edit the video on the music.

INSTRUMENTAL VERSIONS

For videos with protagonists telling a story, choose an instrumental song. Using music with vocals might clash with the film‘s message or make it hard to hear when somebody is talking in your movie.

PACING

The pace of the music (fast or slow) is essential. Match the tempo of the song to the feel of the visuals. Music supports your visual storytelling and sets the film‘s tone.

GOOD INTRO AND OUTRO

When searching for a song, check its intro and outro. In the beginning, there should be something that hooks your viewer in. At the same time, in the end, it should leave the viewer with a fulfilling feeling.

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